China's best-selling tablet computer iPad saw its shipments drastically halved as Apple Inc's Android competitors, mainly Samsung, grabbed the lucrative market.
Shipments of the tablet in China between April and June were down from about 3.04 million in the first quarter of the year to 1.48 million units in the second quarter, with its market share in the country shrinking from 49 per cent to 28 per cent during the same period, according to statistics from International Data Corp, a global market intelligence firm.
Apple's product is still No 1 in terms of market share in China's tablet computer sector but rapidly increasing sales numbers from rivals have led to a more challenging market for it, China Daily reported today.
"The market share of Android-based tablets, such as Samsung, is growing rapidly because there is a much bigger user base that is already familiar with the system because of the smartphones they use," the report quoted Dickie Chang, a Hong Kong-based analyst with researcher IDC as saying.
Chang said Samsung Group took second place in China's tablet computer market in the second quarter with its share surging to 11 per cent from 6 per cent a quarter earlier.
China's Lenovo Group Ltd was third with shipments of its tablet computers more than doubling from the quarter earlier, taking 8 per cent of market share in the same period.
However, Chang said with the launch of the new iPad 5 this autumn, predicted by insiders, sales of Apple's tablet are expected to rise.
"I think Apple intentionally reduced the shipment of iPads in the second quarter. They need to protect the interest of those who just bought the iPad 4. Because with the arrival of the new iPad, the price of the older generation will fall dramatically," he said, adding no one wants to spend a lot of money on an iPad but find its price shrinking overnight because a new one has arrived.
No comments:
Post a Comment